I’ve seen a lot of postcards of Jackson’s Capitol Street looking from the far west end near the King Edward Hotel up to the Old Capitol, but this one goes in the opposite direction and shows some buildings that don’t get much notice in those other perspectives.
Notice the JCPenney off to the far left, one of Mississippi’s best Modernist commercial building that was unfortunately demolished in Urban Renewal when it was barely 30 years old. HABS photos of it before the demolition show that architectural historians thought it was worthy of documentation even then. See where this building’s twin still stands in Thomas Rosell’s Architectural Twins post. At the center is the Hotel Heidelberg, which is the subject of a post by Tom Barnes that continues to be one of the most popular posts here on MissPres. I don’t know what O.P.O. stands for–anyone out there remember?
See other Mississippi streets . . .
- 1920s Yazoo City
- 1910s Vicksburg
- 1950s New Albany
- 1960s Meridian
- 1930s Camp Shelby
- 1950s Pascagoula
- 1960s Neshoba County Fair
- Drew 1937
- Tupelo 1936
- Vicksburg 1936
- 1940s Gulfport
- 1940s Columbus
- Greenville 1927
- Lexington 1939
- 1910s Meridian
- 1920s Hattiesburg
- Greenville 1939
- 1960s Jackson
- Fulton’s Concrete Highway, c.1940
- 1960s Columbus
- 1930s Biloxi
- Hattiesburg, c.1914
- 1920s Corinth
- Richton, c.1910
Categories: Architectural Research, Jackson
Preservation in Mississippi 
OPO was a clothing store. Sounds trite, but I seem to remember a “One Price Only” motto.
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Great to see these buildings again in this wonderful photo of great places of our past. So sad to see the Heidelberg go as well as other buildings that once were part of our lives.
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I would suggest that the date on this photo is more likely pre-1960. As a car buff, I see many early 50’s models and some as late as ’55. The two-tone blue car just below the JCP sign appears to be a ’53 Buick Roadmaster. I do not see any ’55,’56 or ’57 Chevrolets (cars or trucks). With the realization that the economy influences car purchases, I am still surprised to see nothing that looks later than ’55 for this to be a 1960’s picture.
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