A recent Susassippi post ended with the question, “What is your favorite Edgar Lucian Malvaney building?” My pick was the 1948 Enterprise-Journal Building on Broadway in McComb. Some time ago I ran across this newspaper clipping from the building’s dedication when a big pink Christmas tree festooned the lobby.
Enterprise-Journal Opens New Plant
McComb, Miss., Nov. 20.– The ultra-modern plant of the McComb Enterprise-Journal was presented to the public today with pretty girls in evening dress serving as guides.
Open house was held all day by Publisher J. Oliver Emmerich, who also is celebrating 25 years in the newspaper business. Guests included newspapermen invited from all over Louisiana and Mississippi. A big pink Christmas tree greeted visitors in the lobby, [emphasis added] and flowers added color throughout the new plant.
The new two-story building was designed by E. L. Malvaney of Jackson.
The lobby walls are decorated with large photographic murals of the Mississippi capitol and a scene from the Illinois Central shops.
A feature of the remodeled structure is the press lounge, where civic meetings will be held. Refreshments were served here to visitors.
A banquet at the McColgan Hotel tonight topped the day’s activities
New Orleans Times-Picayune Nov. 21, 1948. page 5
I’ve always wondered what kind of Christmas tree goes best with International Style buildings. Sure wish we could see a color photograph of that tree!
Categories: Cool Old Places, Historic Preservation, McComb, Modernism
Preservation in Mississippi 
What a fun post for a 21 degree Friday morning in Texas! A pink Christmas tree just sounds…hmmm…shall I diplomatically say unusual?
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Pink aluminum trees are some of the hardest of all the aluminum trees to find, no doubt because they were so awesome no one got rid of theirs. ;-)
https://www.thoughtco.com/aluminum-christmas-tree-values-783950
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I will be sure to save my Aqua aluminum tree for when the value increases. :)
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